The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . But the Crawfords were biding their time. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. The rocky soil and the bronze beetle pest made the Crawfords pull back from their plan of completely organic management at the property. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. Shop $ 9.99 $ 19.98 / 750ml. Crawford, a South African by birth, has a background in medical research. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Expanding the estate is all about the kids. Since then, it has gained a cult-like following here in the States. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). I personally would say that I loved this wine a great deal. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Some popular Kim Crawford wines and their prices on Wine-Searcher: Small Producers Contribute to Hawke's Bay Recovery. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. Kim Crawford wines are sold in more than 50 countries around the world. And What Does it Taste Like? Who is Kim Crawford wine named after? APPELLATION: New Zealand What makes the Loveblock pinot gris special? In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. This Kim Crawford Ros 2016 was reviewed on September 5, 2017 by Natalie MacLean. Who is US Representative for Gainesville Georgia? Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim Crawford's wine has taken America, and the globe, by storm. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Beckstoffer To Kalon and the Mystery Bottle. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Find it at Costco, Trader Joes, or on Vivino. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. Clear cool nights from ocean breezes keep acid levels high in the grapes. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. Who owns Loveblock wine? Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. While things are going well, its sweet sailing. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. with vibrant acidity. Please reload the page and try again. We support the fight against underage drinking and drunk driving. Pinot gris is a really delicate grape, Crawford said. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today. When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. The wine would pair well with shellfish, pork, and shrimp and grits. Before, we bought grapes from someone else, and we made the wines at someone elses winery. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. Since taking over Kim Crawford Wines in 2006, New York-based Constellation Brands has built the label into a powerhouse, especially in the U.S. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. Or, just read on for 12 more things you should know about Kim Crawford Wines. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. While Kim created the wine, Erica managed the business. Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. 30: https://youtu.be/ien8748Xk5k. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. And those zingy flavors jumped out.. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. We support the fight against underage drinking and drunk driving. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. A small pinot noir vineyard is located in Central Otago. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). Our Privacy Notice and Terms & Conditions have changed. Lets move on to the detailed review. Instead, they opted for a well-balanced approach. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. No wine tool? To join the conversation, comment on our social media channels. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. By clicking "submit", I accept Kim Crawfords. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. New Zealand wine is having a moment just ask the VinePair team. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. The name Kim Crawford is a familiar one for many wine drinkers. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. Keith Stewart agrees. Why Don Papa is the worlds fastest growing super-premium rum. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. We knew exactly where we were going, says Erica. For me, its quite Burgundian. Its not better-quality wine, but about how you manage the land. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. The winemaker is Anthony Walkenhorst. In the evenings, the temperature shifts. Its good to break even and to be a base for the brand, says Erica. Why Marlborough? This Sauvignon Blanc is a consistently flavorful wine. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 What is the meaning of the more the better? Please enjoy our wines responsibly. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. Pick Up In stock. The winery started in 1996 as an at-home business near Auckland, New Zealand. NZ is the worlds second largest producer of Sauvignon Blanc after France. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). There are some things you do for money, and some things you do for love, says Kim. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Who was Long Duk Dongs girlfriend in Sixteen Candles? A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Dont expect abig, ripe Russian River Valley pinot. In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Its nothing new. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. In any case. The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. He describes Crawford as a very good technical winemaker. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. Maverick was the whole brand. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. Kim Crawford is one of New Zealand's most internationally recognized wine producers. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Joan Crawford's great granddaughter? Brut vs Extra Dry: Which is Better? Within days, however, she has deleted the message. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? Its a little bit more in the Old World style.. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Cambridge Wines. 2014 - 2023 VinePair Inc. Made In NYC. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. "She understands the game and gets on with it. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. The name Kim Crawford is a familiar one for many wine drinkers. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo No corkscrew? He says no. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Kim Crawford Wines, the No. Its all about acid and carefully watching the sugar balance, she said. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. Month Day Year. This blog is for everybody that wants to know more about celebrities. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. You might want to buy a vineyard, but its very difficult.. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. Go to shop . sonicwave 231c non responsive Uncovering hot babes since 1919.. who is in the kim crawford commercial. It was my baptism of fire.. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. WordPress Cookie Plugin by Real Cookie Banner. The wine which is 100 percent pinot gris exhibits flavors of papaya, pear and lime, along with good texture on the palate, Crawford said. All Rights Reserved. There is a U.S. Representative named Andrew S. Clyde. However, she was determined that the Kim Crawford brand would not fail. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. Barefoot Wine was purchased by E & J Gallo Winery in 2005. 26 Feb Feb According to the Crawfords, this wine is far subtler and more. It places tremendous responsibility on the bearer. Manage Cookies Accept & Continue. It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. Why Don Papa is the number-one Sauvignon Blanc and New Zealand and oenology... New Zealands finest Chardonnay that is cool-climate and elegant in style at 7 % ABV, the... 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